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Crowd-sourcing vs. Engagement- Identifying your Primary Objectives
Crowd Sourcing and Engagement are probably the two biggest buzz terms in marketing today. My non-marketing friends know about interactive marketing; know that it’s here to stay, and know a handful of...
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How real customer engagement can help your organization.
Create a contest that reaches your audience, find a prize that creates incentive, make spreading the message simple, make voting addictive, add a offline conversational component by offering a campaign...
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2010 Wish List For Social Media and Interactive Marketing
‘Tis the season for wish lists and our high hopes for next year so let’s not waste time warming up. Undoubtedly 2009 was the year of twitter, if it weren’t for Obama Time’s Person of the Year could...
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